Los Angeles - Start-up Unikrn is turning up the heat on tournament-level video games with an online platform for betting on who will be victorious.
In the booming trend known as "e-sports," video games are increasingly watched and played as spectator competitions.
Unikrn launched its e-sports betting arena in Australia about two months ago in a partnership with Tabcorp, a wagering specialty firm with global reach.
The Seattle-based startup expanded to Britain and Ireland in May, accepting bets on the outcomes of team combat in "League of Legends," "Dota 2" and "Counter-Strike: Global Offensive."
At the Electronic Entertainment Expo (E3) video game industry extravaganza that ends Thursday in Los Angeles, Unikrn co-founder Rahul Sood said he hoped to crack the US market.
"When you look at the way e-sports is going, there is a huge audience out there for it," Sood told AFP.
"We believe there is no better way to heighten the experience than through betting."
Betting on e-sports is not legal in the United States, but Sood and his team are eager for wagering to be pulled from the shadows and into the light where measures can be taken to keep it honest.
Unikrn is preparing a version of its service for the US market, where Sood predicted e-sports betting would be legal in two years or so.
"There is no better way to heighten interest than betting on the outcome," Sood said.
AFP
