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Business / Qatar Business

Vodafone’s ‘Sawa’ platform supports Qatar Red Crescent

Published: 17 May 2020 - 10:40 am | Last Updated: 03 Nov 2021 - 06:01 am
Peninsula

The Peninsula

Doha: Vodafone Qatar continues to pursue its corporate social responsibility (CSR) during the holy month of Ramadan, donating QR100,000 to Qatar Red Crescent Society’s (QRCS) Ramadan Iftar project in Qatar.

Vodafone is donating an equivalent of QR 1 to a charitable initiative for every 100 points collected on the Sawa platform throughout Ramadan. Daily entertainment such as games, general knowledge/Ramadan-themed quizzes, and other challenges have been proving immensely popular since Vodafone Qatar launched the platform to encourage the public to be a part of its giving to charity.

Commenting on the donation, Khames Mohamed Al-Naimi, Chief Human Resources Officer, Vodafone Qatar, said, “We are humbled to support Qatar Red Crescent’s Ramadan Iftar campaign to spread the spirit of Ramadan giving among those who are fasting. This is also part of our wider commitment for initiatives that support communities facing challenging circumstances”.

Ibrahim Abdullah Al-Maliki, Chief Executive Director of Qatar Red Crescent, said, “We thank Vodafone Qatar for their continuous support for our charitable and humanitarian activities. This particular contribution would help us to reach out to as many vulnerable persons as we can during the holy month of Ramadan. The given food baskets would mitigate the socioeconomic impact of Coronavirus lockdown”.

Vodafone Qatar is offering the public a chance to be part of next week’s campaign to benefit the charity initiative Education Above All and get the chance to win cash prizes. To participate on the Vodafone Sawa platform via the web and on mobile devices, visit the link www.sawa.vf.qa, or download the My Vodafone app on the Google Play or Apple store.