Washington - With the Apple Watch expected to sell in the millions, news organizations refocusing their efforts to become part of that tiny screen.
In the news business, this is now called "glance journalism."
The Apple Watch, expected to catapult to the leading item in wearable technology, opens up new possibilities to a news industry seeking to connect with audiences in the digital era.
The New York Times says its app for the Apple Watch will be "a new form of storytelling" and that "editors on three continents" will update notifications. Readers will be able to "hand off" an article to view on an iPhone or iPad.
Yahoo will have four apps for the Apple device, including a news digest updated hourly with "micro summaries" of major stories, as well as apps for fantasy sports, weather and one specifically for Hong Kong news.
CNN and National Public Radio also have apps for the Apple Watch, and others are expected to follow.
The new technology means more bite-size news being directed at consumers, say media analysts.
"We are about to enter the era of 'at a glance journalism'," says Mario Garcia, a consultant with Garcia Media and faculty member at the Poynter Institute for Media Studies, in a blog post.
Garcia, who is also participating in a research project on news for smartphones with Arhus University of Denmark, said he is "fascinated" with the possibilities.
"It is more difficult to pull an iPhone out of one's pocket or a purse in a crowded New York City subway that it would be to glance at one's watch," he said.
"So, I predict that we will be doing a lot of glancing, as in reading seductive headlines and deciding if we read or not."
AFP
