Jotun has introduced two new product innovations to its Jotashield range of exterior paints — premium quality exterior paint Jotashield ColourLast, and ultra-premium quality exterior paint Jotashield ColourXtreme. Developed specifically for the region, the advanced performance exterior paints last for up to 12 years.
Following the regional launch in the UAE, local market events were organized in Oman, Saudi Arabia, Bahrain, Kuwait, Qatar and Egypt as part of the regional roll-out plan. To date, over 4,000 participants attended the launch including Jotun’s loyal customers and stakeholders.
Both products come in a range of six collections featuring beautiful colours that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the region’s challenging climate conditions.
Sanjay Nair, Regional Category Manager - Exterior Decorative Paints at Jotun Middle East, India and Africa (MEIA) said: “At Jotun we acknowledge the importance of innovation as an important tool for to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.
“Jotashield ColourLast and Jotashield ColourXtreme were the results of a long journey of research and development carried by our regional R&D lab located in Dubai in collaboration with our global R&D lab in Norway and some of the globally recognized testing institutions that certified the new products.”
The Peninsula
