Ooredoo has yesterday announced that it has surpassed the “one million followers” milestone on its social media pages, as the company continues to offer a diverse range of content to fit its customers’ digital lifestyles. The milestone, which will be celebrated with its users on the company’s Facebook, Twitter and Instagram pages, is another important step for Ooredoo, as more and more customers look to get in contact and find out the latest news and offers via their mobiles.
According to a region-wide study by Northwestern University in Qatar (NU-Q) and Doha Film Institute (DFI) (Media Industries in the Middle East, 2016), Qatar has the highest percentage of people reading news online daily at 42%. Ooredoo has responded positively to this change in customer behaviour, providing more online and self-service features every month. Ooredoo Qatar’s Facebook profile continues to grow, with more than 712,000 likes, followed by Ooredoo Qatar’s Twitter profile with 386,000 followers, and Instagram with more than 68,000.
Fatima Sultan Al Kuwari, Director, Community and Public relations, Ooredoo commented: “The demand for self-service, 24/7 information is growing daily. Our customers are increasingly online and want access to our portfolio and latest news instantly, whether via our Ooredoo App, our website, or social media pages. We endeavour to continue to develop these platforms as a one-stop-shop for our customers, and passing this social media milestone demonstrates that we are heading in the right direction.”
“As well as the latest offers and services, we use our social media pages to cover our diverse sponsorship and CSR work, as well as use the platforms to listen to our customers and get to know what they truly want. Thank you to everyone who has supported us and followed Ooredoo online, without you all we could have not reached this amazing milestone,” she added.
As part of Ooredoo’s push to create a seamless online experience, in 2015, the company introduced a dedicated customer service profile on Twitter (@OoredooCare), to provide quick and effective feedback to customer’s online, as well as revamped its dedicated customer forum, The Ooredoo Community (community.ooredoo.qa).
