Doha: ALDO, a global footwear and accessories brand, is getting back to action with a fun and fresh new collection for all your work, school and celebration needs.
Shop the perfect pumps for a stylish office look, comfy sneakers for back to campus, and stunning heels for a night out with friends. The recently launched Back to Action collection presents a variety of options from shoes, bags and accessories to elevate any outfit!
In addition, ALDO collaborated with the Canadian University of Dubai to shoot a video for their “Back to Action” campaign.
In which they showcased their newest collection through a shoot featuring their latest product launch. The goal of the video was to create a piece that could be used in-store and online to promote the collection being styled.
For this, ALDO used both regular students and student influencers with a large following to model for the products at the campus, utilising the natural settings of a university for the shoot.
The video featured models interacting with each other while wearing ALDO shoes, bags, and accessories from the collection.
Resulting in this campaign video being shown across all stores in the GCC!
