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Qatar / General

Qatar’s luxury growth attracts German investors

Published: 11 Feb 2026 - 08:39 am | Last Updated: 11 Feb 2026 - 08:47 am
Stephan Patrick Tahy, CEO of Duravit AG

Stephan Patrick Tahy, CEO of Duravit AG

Joel Johnson | The Peninsula

Doha, Qatar: Qatar’s rapid growth in luxury hospitality, residential development, and visionary urban projects is drawing increased interest from German manufacturers and investors seeking long-term partnerships in the country, according to Stephan Patrick Tahy, CEO of Duravit AG.

Speaking to The Peninsula during his first visit to Qatar, Tahy said the country is setting global benchmarks in high-end hospitality and urban development, creating strong opportunities for collaboration with premium international brands.

“Qatar is leading and setting the benchmark globally for luxury hospitality, not only in residential projects but also in visionary city development,” Tahy said. “There is a strong potential for long-term partnerships here, especially in flagship developments.” He noted that Qatar’s emphasis on quality, design, and sustainability closely aligns with German manufacturing standards, making cooperation a natural fit. Tahy remarked that he was positively surprised by the level of awareness and interest shown by Qatari stakeholders.

“I expected to test the waters, but the response was overwhelming,” he said. “There was genuine interest, not superficial. People came forward saying they know the brand, that it fits Qatar’s vision, and that they want to explore long-term cooperation.” Tahy stressed that discussions in Qatar are focused on sustainable, long-term engagement rather than short-term business opportunities. “We are not here for quick, transactional projects. We are interested in strong, lasting relationships, particularly in landmark developments,” he said.

Highlighting Qatar’s luxury hospitality sector, Tahy underlined the importance of high-quality interior experiences, particularly in hotels.

“When guests enter a hotel, the bathroom is one of the most important spaces. It defines comfort and quality. In five- and six-star hospitality, this experience is critical, and Qatar understands that very well,” the senior executive said.

Beyond real estate and hospitality, Tahy pointed to growing interest in cross-border investment between Qatar and Germany.

He said discussions revealed a strong appetite from Qatari investors to support German startups and mid-sized manufacturers, creating opportunities for deeper industrial collaboration.

“I learned there is significant interest from Qatari entrepreneurs and funds to invest in Germany,” he said. “At the same time, there are clear benefits for manufacturers to collaborate with Qatar, both financially and strategically.” Tahy also highlighted Qatar’s competitive industrial environment, citing advantages such as energy availability, tax incentives, and low tariffs.

He said these factors are prompting serious consideration of expanding operations in the country.

“There are many benefits to manufacturing here. It makes Qatar an attractive option for a regional hub, and it’s something we will seriously consider alongside our existing presence in the region,” the CEO added.

He also praised the openness and hospitality of the country, noting that Qatar’s welcoming business culture further strengthens its appeal as a destination for international partnerships.