Doha Festival City, set to celebrate the best in leisure, retail and hospitality when it opens its doors in February 2017, has appointed ELAN Media as its exclusive media partner as part of a multi-year deal. ELAN Media will provide best-in-class turnkey solutions to the Mall, which will enable brands to reach up to 20 million visitors per year.
The state-of-the art, in-mall advertising will include three new formats never seen before in Qatar - The Axis, The Runway and The Torch - all of which are now available to secure ahead of the opening of Doha Festival City in February.
ELAN’s technology solutions are best-in-classand will allow local and international brands to communicate with consumers in an advanced format, in keeping with the full-platform of digital experiences planned for visitors to Doha Festival City.
The Axis, which will be situated amongst it’s extensive entertainment zone, will be the first ever 4mm pitch rotating screen deployment in Qatarwitha suspended Altoona digital LED screen with 360 degree visibility. The Torch is set to be the largest Digital out of Home (DOOH) roadside screen in Qatar.
