Doha: Premium auto brand Exeed will roll into Qatar, with the company reportedly in talks with leading automobile groups for distributorship here. Up to now, Exeed is launched successfully in China and Russia market, which is well-received by Russian consumers and awarded ‘Breakthrough of the Year’ by Russian media, said the company in a press release.
As an independent premium brand, Exeed is a new entrant in the global high-end automobile market. It inherits the essence of the century-old European automobile industry and incorporates the latest intelligent technologies from China, to build all the new models up to international standards with global vision to deliver quality Chinese products to the world.
The European R&D center of Exeed, located in Munich, Germany, brings in a team of hundreds of competent and experienced designers from BMW, JLR and other top international brands. Thanks to the profound experience accumulation of these European automobile masters, a pure European high-end fashion, and the design concepts of future cars are given full play.
Exeed’s proprietary architecture is powered by a 2.0TGDI engine with 400N m peak torque. Its fourth-generation electrical architecture serves as the foundation for L2.5 and higher levels of autonomous driving with a cage energy-absorbing capsule body, six-position airbags, and 12 top class ADAS features. Exeed earned a five-star+ safety rating in C-NCAP crash tests, setting a new C-NCAP record.
Due to the collaboration with JLR, Exeed’s R&D and manufacturing system, we have reached new heights. As a premium automobile designed for global consumers, Exeed has withstood extreme natural conditions across the world. Whether it is in freezing temperatures of -50c in Siberia, scorching temperatures of 55c in the Middle East, or crossing the South American plateau, each field test was monitored by experts from both sides. Besides, ensure that the quality of the product ranks at the top of the world. Exeed also drew lessons from JLR manufacturing processes to sustain its high-end and luxurious quality.
With the essence of the centennial history of the European automobile industry forming the bedrock, Exeed creates its architecture by integrating the latest intelligent technologies of China. Exeed’s global R&D center and top partners, including Magna, Bentler, Getrag and BorgWarner, jointly build an intelligent and modular automobile architecture that covering A to C class sedans, SUV, CROSS, MPV, and new energy automobiles.
Exeed’s brand connotation is transcendence and exploration, which represents the transcendence of ourselves and the exploration of limits, as well as the continuous breakthrough of new premium automobile experience. After Exeed’s entering into Qatar, we believe that local consumers will enjoy a premium driving experience beyond perception.
