Adeeb Ahamed (second left), Managing Director, LuLu Exchange, with other dignitaries, witnessing the unveiling of the new brand name and logo in Muscat on Sunday.
Asia Express Exchange, the leading financial services company in the Sultanate of Oman has announced its rebranding as LuLu Exchange at a gala ceremony held at Sheraton Oman on Sunday. The name change brings all companies of LuLu Financial Group under the LuLu Exchange brand in the GCC.
The new brand name and logo was revealed by Sultan bin Salim bin Said al Habsi, Deputy Chairman, Central Bank of Oman in the presence of Munu Mahawar, Ambassador of India to Oman, Adeeb Ahamed, Managing Director, LuLu Exchange, Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange and other dignitaries.
Officials from the Royal Oman Police, Oman Chamber of Commerce and Ministry of Manpower also graced the function.
“As a brand that the world trusts, the new name change embodies our vision to make the lives of our customers better, easier and more meaningful. We would like to thank the Central Bank of Oman for allowing us this name change. We are sure that the residents of Oman will welcome this move, as with their love for our brand,” said Adeeb Ahamed, MD, LuLu Exchange.
“The operations of the company will continue as is and we will continue offering the enhanced financial services that our customers trust. The refreshed brand and visual identity is an exciting change for us and marks a strategic pivot in our future direction as a financial services company.”
