Sony announced the collaboration in the presence of Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.
Doha: Sony Middle East and Africa has announced an exciting collaboration with popular homegrown streaming platform TOD – with all new purchases of the Sony BRAVIA TVs X80K and above models1, new owners get exclusive sports package subscription to watch the highly anticipated FIFA World Cup Qatar 2022 courtesy of TOD.
TOD is the official streaming partner of FIFA World Cup Qatar 2022.
With the new partnership with Sony, viewers get to catch all the live sporting action from Doha. The subscription activation is valid from 1 November to 31 December 2022. Apart from a richer and more immersive viewing experience, powered by Sony’s industry-leading picture quality, purchasing a Sony BRAVIA X80K and above gives buyers access to unrivalled premium content from TOD.
Sony announced the collaboration at a ceremony held in Qatar in the presence of Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.
Jobin Joejoe, Deputy Managing Director, Sony MEA, said: “We are seeing a growing demand for immersive home entertainment and high-quality original content in the region. We are excited to partner with a leading family-friendly platform like TOD for this limited time offer that gives our consumers exclusive access to the world’s most eagerly awaited sporting spectacle - FIFA World Cup Qatar 2022. Sony’s range of smart TVs transports viewers to the heart of the action. They can enjoy access to vibrant content from the comfort of their living room, through this limited-time subscription. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.”
Commenting on the partnership, Mckerlie said: “We are delighted about our partnership with Sony. This collaboration helps to introduce TOD and its incredible content offerings to MENA families through Sony smart TVs. TOD unites the best in sports and entertainment on one platform, by leveraging latest technologies that ensure smooth, personalised experience to each of its viewers. In addition to streaming the FIFA World Cup Qatar 2022, sports and entertainment enthusiasts from the region will thoroughly enjoy our excellent selection of Turkish, Arabic, and Hollywood shows as well as our outstanding package of the most distinctive and exclusive sports content.”
TOD’s content comes in HD quality with Dolby Audio, with vivid visuals coupled with rich, clear, and powerful sounds. The platform comes with the ability to connect up to 5 devices and supports popular smartphones and big screens, enabling one to enjoy content anytime anywhere. The platform is available across web, Android, and iOS devices.
