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Business / Qatar Business

Nexthink to showcase its innovations at QITCOM

Published: 28 Oct 2019 - 08:39 am | Last Updated: 07 Nov 2021 - 07:35 am

The Peninsula

Nexthink, the global leader in Digital Employee Experience Management, will be showcasing its latest innovations at Qatar IT Conference and Exhibition (QITCOM) 2019.

The company will demonstrate the need for organisations to understand employees’ experiences during digital transformation projects to achieve business objectives and avoid costly project failures. According to reports1, enterprises will spend almost $2 trillion annually on digital transformation strategies by 2022.

Although the Middle East is on the verge of massive digital disruption, organisations need to change digital IQ and culture by involving employees when planning their IT strategy. Failing to do so can result in poor IT experiences that can cost organisations heavily, Nextthink Qatar noted yesterday.

At QITCOM, Nexthink will address the need for employees to be placed at the forefront of an IT strategy as well as discuss recent IT trends. Nexthink will also showcase its recently-launched ‘Digital Experience Score,’ which combines hard data and employee feedback for organizations to continuously measure, benchmark (against peers and competitors) and improve digital employee experience with a defined set of metrics.

Parth Joshi, Sales Manager for Nexthink Qatar said, “We look forward to participating in QITCOM as it will give us the opportunity to meet new customers and showcase our latest innovations. Nexthink’s technology provides real-time visibility and insights that enables an organization’s IT department to take a proactive approach to improving its IT performance and resolving potential problems quickly fostering positive employee experience and boosting productivity.”