Sofia: Bulgaria’s public radio has been given a surprise boost in listenership after a copyright war limited the broadcaster to airing music recorded at least 70 years ago.
The station has been playing classical music and long-forgotten jazz and folk pieces for almost two months now after its management refused to pay increased annual royalty fees to Musicautor performers’ rights organisation.
The refusal has forced the radio to drop contemporary music and dig up older tunes from its archive. Under EU regulations, copyright lasts for 70 years after a composer’s death.
Instead of Rihanna and Justin Bieber, the crooning sounds of Glenn Miller and the Andrews Sisters now fill the airwaves.
The change in tune unexpectedly struck the right note with listeners, particularly among older generations. Pensioners make up around a third of Bulgaria’s 7.4-million-strong population.
“Instead of punishing us, the switch has boosted our listener base,” BNR spokeswoman Nikoleta Elenkova told reporters this week, as a new round of talks with Musicautor failed.
A listeners’ survey conducted by the IPSOS institute showed a 20-percent boost in listenership in January, when the changes entered into effect, compared to the average monthly levels in the fourth quarter of 2016.
With a share of 16.5 percent, the station moved one place up in ranking of most popular stations and was now third behind two music radios, IPSOS said.
“The music that the radio played before - a bad mix of Bulgarian and foreign pop - annoyed me,” said Galina Savcheva, a beautician in her fifties.
“Now I love turning back to the BNR for some Mozart, Vivaldi or foxtrot, which reminds me of my grandmother,” she added.
In a further unexpected twist, many young performers used the copyright row as a chance to promote their music by voluntarily ceding their rights to the BNR.
The radio used to pay Musicautor an annual fee of 500,000 leva (€256,000), which according to the organisation was much lower than what private broadcasters paid. It now wants a rise of 250 percent.
The BNR filed a lawsuit against Musicautor in January.
But the rights’ organisation hit back, with director Ivan Dimitrov saying that “the data for a rise in listeners numbers is nothing but a bad attempt for more publicity.”
“We only demanded a gradual rise over five years,” he added.
