Rana Jubara
Doha, Qatar: Rana Jubara used her artistic skills to help more than 1.4 million visitors seamlessly travel between stadiums, accommodation and tourist attractions during the FIFA World Cup.
As the Design Lead for the Supreme Committee for Delivery & Legacy’s (SC) Mobility Operations Team, Rana created visual materials to help fans, officials and media navigate the country’s state-of-the-art transport infrastructure.
"I designed stadium maps, cross-country public transport schedules and infographics about transport options and parking locations – all to ensure the safe, efficient and enjoyable movement of visitors during the tournament. We worked closely with other teams and people involved in mobility operations, such as engineers and transport planners, to create guides which people would find useful," the Doha-born 32-year-old told SC.
"As I grew older, I became more interested in graphic design as a career choice. I realised I could use my passion for drawing and my creativity to design logos, edit photos and create other interesting visual media, which led me to pursue a degree in graphic design from Virginia Commonwealth University in Qatar," Rana said.
Rana, who played a key role in the ‘Amazing: Delivered’ series, said she was drawn to the SC because of the project's ambitious goals.
"I always seek new and exciting design projects that challenge and push me creatively. I was drawn to the SC because of the project’s ambitious goals, but more so, for the chance to join the team that is organising the first World Cup in the region, which was a historic moment for the country I call my second home. I really wanted to be a part of that."
She said her team made a difference during the World Cup by ensuring that the visual communication materials, like the maps, are effectively integrated within the overall operations plan and meet the needs of fans and stakeholders.
"We worked tirelessly to make sure that the content is clear, concise and, most importantly, user-friendly for people from various cultural backgrounds."
She also said witnessing first-hand the impact of our work on the metro and in other locations across Qatar was among her proudest achievements from Qatar 2022.
"We helped to improve the fan experience and ultimately contributed to the event’s overall success."
"I am filled with a mix of emotions – relief that Qatar 2022 will be remembered for exceeding people’s expectations, gratitude for being part of such an historic event and pride in what we accomplished as a team," she said.
Rana said seeing the joy and excitement of fans from around the world as they gathered to celebrate their shared love for football was her favourite memory of the tournament.
"It was heartwarming to see how much they appreciated and enjoyed people’s hospitality, our rich culture and beautiful infrastructure."
