Doha, Qatar: Qatar General Electricity and Water Corporation (Kahramaa) is strengthening efforts to instill conservation habits among children through its dedicated YouTube content, using engaging digital tools to promote responsible consumption of water and electricity.
The initiative complements Kahramaa’s National Programme for Conservation and Energy Efficiency (Tarsheed), which places strong emphasis on educating younger generations about sustainability and environmental responsibility.
Through child-friendly educational content, Kahramaa seeks to make conservation concepts accessible and enjoyable, encouraging children to adopt responsible practices at home and become ambassadors of sustainability within their families and communities.
According to Kahramaa, the platform delivers simplified educational material that reinforces the concepts of conservation while making the learning process enjoyable. The initiative aligns with the corporation’s broader mission of providing high-quality and sustainable electricity and water services for better living in Qatar.
Parents and educators are encouraged to follow the channel at youtube.com/@KahramaaKids, where content focuses on practical ways to preserve national resources. Visual materials feature child-friendly illustrations, including animated characters interacting with symbols of energy efficiency, water droplets, solar panels and recycling icons under the slogan “We Learn to Preserve Our Resources.”
The launch of the channel comes as part of Kahramaa’s ongoing efforts to build environmental consciousness among the younger generation. Officials noted that early education on conservation contributes to responsible citizenship and supports Qatar’s long-term sustainability goals.
The bilingual promotional material highlights both Arabic and English messaging, reflecting the diverse community the corporation serves. By targeting children, Kahramaa aims to create lasting behavioural change that benefits households and the nation as a whole.
The corporation continues to promote its services through multiple digital platforms, emphasising that every small action towards conservation counts. Families interested in the educational videos can access them free of charge on the dedicated YouTube channel.
This step underscores Kahramaa’s commitment to public awareness programmes that extend beyond traditional campaigns, reaching the youngest members of society with messages of responsibility and care for Qatar’s vital resources. The initiative supports Qatar National Vision 2030’s environmental sustainability objectives.
