From left: Chairman of Doha Bank Sheikh Mohamed bin Fahad bin Mohamed Jabor Al Thani, Group Chief Executive Officer of Doha Bank Sheikh Abdulrahman bin Fahad bin Faisal Al Thani, and Head of Marketing, Public Relations and Communications at Doha Bank Al-Anoud Khalid Al-Attiyah.
Doha, Qatar: As part of Doha Bank’s strategic transformation journey, the Bank announced yesterday, the launch of a new corporate identity. The new identity reflects the Bank’s evolving position in the market, its forward-looking vision, and its commitment to delivering unmatched customer experience.
The new brand identity represents a significant step in the Bank’s ongoing transformation journey. Over recent years, the Bank has been actively pursuing a comprehensive transformation strategy to realize an ambitious vision centered on delivering unmatched customer experience and best-in-class banking products and services. As such, the new identity extends far beyond visual evolution of the brand, reflecting the Bank’s broader transformation agenda.
It also underscores the Bank’s commitment to the values that have guided it since its establishment, while highlighting its future-oriented approach to embracing innovation and leveraging advanced technologies to create seamless banking experiences and broaden access to financial solutions for customers in Qatar and across the markets where the Bank operates.
Commenting on the launch, the Chairman Sheikh Mohamed bin Fahad bin Mohamed Jabor Al Thani said: “Since its establishment almost five decades ago, Doha Bank has been accumulating a legacy of customer trust. We achieved this through unwavering commitment to our core values, continuous innovation and development, and active contribution to Qatar’s national growth. We have consistently fulfilled our role as a trusted financial intermediary across the economy while delivering outstanding banking services to both individuals and businesses. Today, the launch of our new brand identity marks a new chapter in a journey of continued success.”
Sheikh Abdulrahman bin Fahad bin Faisal Al Thani, Group Chief Executive Officer of Doha Bank, added: “As Qatar continues to advance towards the realization of its National Vision, Doha Bank remains committed to continuously enhancing its products, services, and operations. The launch of our new corporate identity marks an important mile-stone in our strategic transformation journey and celebrates the achievements we have accomplished across the organization. It reflects our deep-rooted institution-al and community values while demonstrating our readiness to embrace the opportunities of the future. Above all, it underscores our enduring commitment to building trust, simplifying banking services, and harnessing technology to create value for our customers and the community we proudly serve.”
On her part, Al-Anoud Khalid Al-Attiyah, Head of Marketing, Public Relations and Communications at Doha Bank, said: “The new Doha Bank identity has been built upon the Bank’s long-standing legacy. The logo comprises the letter D, rendered in bold and smooth lines inspired by the sail of the traditional Qatari dhow. The design reflects our commitment to our authentic values while symbolizing continuous progress, innovation, and a clear vision for the future.”
She further highlighted the symbolism behind the new brand colors, stating: “We carefully selected a visually balanced color palette rich in meanings and symbolism. Inspired by Qatar’s shores, the identity incorporates a deep shade of blue representing depth, growth, and progress, complemented by a sand beige color that reflects our strong roots and enduring connection to our values and traditions”
The new corporate identity will be rolled out progressively across all customer touch-points and stakeholder communications in accordance with a phased implementation plan, beginning in Qatar and extending across Doha Bank’s international network.
