Building on its commitment to provide an enriching user experience and the most cutting-edge technologies, Huawei’s AppGallery opens up a world of innovation in the palm of the hand. As the company’s official app platform and the third largest app marketplace in the world, the Huawei’s AppGallery has adopted a unique “glocal” strategy that combines the best attributes of globalized collaboration with those of localized business operations, singling out only quality apps to offer a truly ‘boutique’ app experience, aimed and designed for all users.
Adhering to the overarching “glocal” and “security above all else” principles, Huawei selects only quality apps that are safe to download and use. Users are offered personalized recommendations that enrich their lives, with global trends and information, as well as locally distinctive content and services.
Adding to the safety element, the AppGallery protects users’ privacy and security by integrating a stringent app screening mechanism as well as an exclusive classification system that is applied on a global scale.
Having developed a wide range of smart consumerfacing electronics devices, Huawei is uniquely positioned to directly engage with users and address their demands with quality apps.
Dedicated apps for stylus-equipped tablets, foldable phones and the App Multiplier feature work cohesively with devices, and bring about a more comfortable and interactive user experience. As of 2019, Huawei Video globally secured over 140 million monthly active users (MAUs), and in-depth collaboration with global and regional partnerships and content partners.
This has allowed users to browse through a rich pool of content and enjoy immersive entertainment at any time. The Company has also provided app developers with localised operation support in multiple languages. I
ts “Shining-Star” program committed $1bn in comprehensive assistance for the less downloaded, under-monetized apps, as well as quality local apps in innovative development, app publication, application integration and lifecycle end-toend operation along with pointto-point technical assistance. This is complemented by the all-new Huawei DigiX Labs initiative, which works closely with developers to fine-tune user experience in the AppGallery.
Huawei AppGallery has easily established itself as one of the top app marketplaces globally, where users can enjoy a safer, fine-tuned experience that showcase the amazing things smart devices can do.
