Qatari Diar CEO Sheikh Hamad bin Talal Al-Thani (left) and Lusail Sports Club Chairman Nawaf Mohammed Al-Mudahka during the sponsorship signing ceremony.
Doha, Qatar: Lusail Sports Club has announced a series of strategic partnership agreements with leading companies and institutions for the 2026-27 sports season, at a ceremony held at The Torch Doha, yesterday.
The partnerships involve Qatari Diar, Aspire Zone Foundation, Doha International School, GWC, Fitogether and Fusion Group Holding, with each organisation taking a specific role in supporting the club’s long-term development.
Earlier this year, Lusail SC had launched a new five-year strategy aimed at developing sporting talent and strengthening institutional growth, following the football team’s historic promotion to the country’s top division - Qatar Stars League (QSL) - for the 2026-27 season.
Lusail SC chairman Nawaf Al Mudhahka had described the club’s football team’s promotion as a major milestone in the club’s long-term development strategy.
The club yesterday said the partnership agreements align with the Lusail SC's strategy to build a comprehensive and sustainable institutional sports system and strengthen partnerships with various sectors supporting sports and youth.
This step is in line with the vision and directives of the Ministry of Sports and Youth, the Qatar Football Association, and the Qatar Stars League (QSL). It contributes to developing the sports system, enhancing governance and sustainability, expanding the fan base and participation, supporting talent and future generations, and contributing to the goals of Qatar National Vision 2030, it stated.
Lusail Sports Club Chairman Nawaf Mohammed Al-Mudahka with officials representing Aspire Zone Foundation Subsidiaries.
Qatari Diar has joined as a strategic partner, with the partnership strengthened by the shared connection between the company and Lusail Sports Club to Lusail City. The collaboration is expected to support the club’s growth and strengthen its role as a sporting institution reflecting the identity and ambitions of the city.
Aspire Zone Foundation Subsidiaries have also become strategic partners. The collaboration will allow Lusail Sports Club to benefit from Aspire’s expertise in sports, services and operations, while enhancing the club’s professional and institutional capabilities.
Doha International School joined as the club’s academic partner, supporting its efforts to link education and sport.
GWC has been named the club’s logistics partner. Its expertise in logistics services and solutions will support the club’s operational requirements and the management of sporting activities and events.
Fitogether will serve as the technology partner, supporting the club’s use of data and technology in player development. Its solutions will help technical staff monitor and analyse player performance, improve training programmes and support decision-making.
Fusion Group Holding has joined as the talent and youth development partner, supporting the club’s academy and junior programmes. The partnership will focus on identifying and developing young talent and creating a pathway for promising players to progress to higher levels.
Al Mudahka affirmed that these agreements represent part of a broader club strategy based on building long-term partnerships with institutions and companies that share the club’s vision and ambition. He added that Lusail Club seeks to build a modern model for a sports club, one that is competitive on the field and institutionally strong in its operations.
Lusail SC will begin their QSL campaign with the opening clash against Al Rayyan at the Ahmad Bin Ali Stadium on Thursday at 7.30pm.
