CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: PROF. KHALID MUBARAK AL-SHAFI

Doha Today / Souq

Jumbo Electronics opens new premium store at Tawar Mall, offers omnichannel shopping

Published: 14 Dec 2025 - 10:22 am | Last Updated: 14 Dec 2025 - 10:24 am
Vice-Chairman and Managing Director of Jumbo Electronics, Sajed Sulaiman; Director and CEO of Jumbo Electronics, CV Rappai; and other officials and guests inaugurating the store.

Vice-Chairman and Managing Director of Jumbo Electronics, Sajed Sulaiman; Director and CEO of Jumbo Electronics, CV Rappai; and other officials and guests inaugurating the store.

The Peninsula

Doha, Qatar: Jumbo Electronics, Qatar’s leading retailer for consumer electronics and home appliances, has announced the opening of its new Premium Store at Tawar Mall, 1st Floor, Markhiya Street, Doha.

This milestone further reinforces Jumbo’s commitment to offering customers an elevated retail experience powered by innovation, convenience, and world-class service.

Strategically located in one of Doha’s most popular shopping destinations, the new store features an extensive product portfolio, from televisions, smartphones, and laptops to home appliances, smart devices, and accessories, delivered within a premium and immersive retail environment.

A key highlight of the new Premium Store is its integrated omnichannel shopping platform, designed to seamlessly connect offline and online customer journeys.

The store is equipped with five interactive digital screens, enabling customers to browse, compare, and order from js.qa/Jumbosouq.com directly from within the store.

Customers can complete purchases in-store using these digital kiosks, and products ordered through Jumbosouq can be delivered to their doorstep within just 2 hours, offering unmatched speed and convenience.

This system is operated by JS.QA/Jumbosouq, the dedicated e-commerce division of Jumbo Electronics, which has been instrumental in transforming the company’s digital retail capabilities across Qatar.

Sajed Sulaiman, Vice Chairman and Managing Director of Jumbo Electronics, stated: “Our new Premium Store at Tawar Mall reflects our commitment to redefining the electronics retail landscape in Qatar. By combining experiential retail with an advanced omnichannel platform, we are giving customers instant access to our entire product range with fast, two-hour delivery, powered by JS.QA/Jumbosouq. This is retail innovation at its best.”

C.V Rappai, Director and CEO of Jumbo Electronics, added: “The opening of our Premium Store at Tawar Mall aligns with our long-term strategy to enhance accessibility, customer engagement, and digital integration across all our retail touchpoints. We believe that today’s customers expect convenience without compromise, and our omnichannel approach delivers exactly that. With the support of JS.QA/Jumbosouq’s robust fulfillment capabilities and our interactive in-store technologies, we are confident that this store will set a new benchmark for modern retail experiences in Qatar.”

The new outlet will also feature exclusive offers, product demonstrations, specialised customer service, and seamless after-sales support, further strengthening Jumbo’s promise of delivering superior value and customer satisfaction.