Yousef Abdullah Fakhroo (left), Chief Marketing & Corporate Communications Officer, QFC Authority; and Noura Al Dossari, General Manager, Hasalty, exchange documents after signing the MoU.
DOHA: The Qatar Financial Centre, one of the world’s leading and fastest growing business and financial centres, announced the signing of a Memorandum of Understanding with Hasalty, an app aiming to enhance the financial education of the youth. The agreement looks to support in the promotion and launch of the app.
Qatar Charity are the other official partners of Hasalty. Hasalty is an interactive online startup app that helps to improve children and youth’s financial literacy through using advanced and creative ways of engaging children, between the ages of 4 to 14 years old, and their parents.
Commenting on the signing of the MoU, Yousef Abdullah Fakhroo, Chief Marketing & Corporate Communications Officer, QFC Authority, stated: “This agreement comes as part of QFC’s valiant efforts in supporting local startups and the enhancement of youth education. Nowadays, digital tools form the main method of communication with the youth. Hence, we believe the app represents an excellent way to reach the young generation and leave a positive impact on them.”
According to a recent study, compiled by market researcher Childwise, children spend more than 6 hours a day of screen time. Hence, the digital tools nowadays comprise the best educational tools for the younger generation.
On her part, Noura Al Dossari, General Manager, Hasalty, stated: ”Hasalty is committed to encourage financial literacy amongst the children of Qatar and the region and strongly believes that developing their saving habits from childhood will help them make smart financial decisions in the future. We appreciate QFC for their support to Hasalty to achieve its educational goals, which reflects the center’s commitment to bringing up a generation with a financial responsibility and an ability to contribute positively to building its economy and society.”
QFC’s Corporate Social Responsibility (CSR) programmme underscores its commitment to its ethical, social and environmental responsibilities. One of the CSR’s main pillars at QFC is youth & education that entails helping the educational development of our youth to build a better, stronger community. QFC’s CSR and social investment strategy also focuses on community development that entails focusing on the inclusion of all members of society.
