Ghada Philip El Rassi
DOHA: Ghada Philip El Rassi (pictured), Executive Member of the Board of Directors of MEEZA and CEO of MEEZA Expansion, said that the 5th edition of Qatar Technology Conference and Exhibition (QITCOM 2019) will witness the announcement of new global partnerships of MEEZA Expansion, the international arm of MEEZA, aimed at enhancing its international presence.
“MEEZA, the pearl sponsor of QITCOM 2019, is implementing through MEEZA Expansion a well-thought-out and structured growth strategy targeting regional and global markets. That is based on comprehensive studies and analyses that show the best way to achieve success and optimize investment of the current MEEZA assets in high-potential international markets” said Ghada Philip El Rassi.
In an interview, Ghada said MEEZA have participated at each and every QITCOM event since 2012. QITCOM is the highlight of our year in terms of showcasing our products, services, and strategic partnerships. QITCOM is the ideal platform to reach out to the Qatari business community, as well as meeting common objectives, especially in terms of helping the country to transition towards a knowledge-based economy.
On the possible partnerships that the company is expected to unveil at the exhibition Ghada said new global partnerships will be announced at this year’s QITCOM, aiming to strengthen our international presence and diversify our services. MEEZA Expansion plays a major role in attracting international companies to establish headquarters and offices in Qatar to benefit from their experiences in the field. In addition, we will continue to cooperate with new partners to achieve more collaboration and develop MEEZA’s capabilities.
“Our goal is to bring MEEZA’s unique brand and value offering to the world by expanding into potential global target markets. Our strategy of entering new markets is determined by conducting comprehensive research and analysis that shows the best method to achieve success and optimize MEEZA’s asset investments in international markets that are abundant with high potential.” .
Elaborating on MEEZA’s new services that have been recently launched and are still in the development and research process, Ghada noted, since its establishment, the company has adopted an expansion strategy that is based on providing a range of managed services such as data storage and backup through three internationally certified data centres located in Qatar.
This is a huge regional and international investment; therefore, we seek to promote our services abroad, especially since our cloud platform does not adhere to geographical constraints, which allows us to reach customers worldwide.
Elaborating on the nature of the company’s role in supporting the country’s digital transformation plans, Ghada said MEEZA has been a key pillar of Qatar’s plan to transform into a knowledge-based economy, which is already being implemented as the company works to help the business community transform digitally by spending on research development and the provisioning of a comprehensive plan for Master Systems Integrator group that the company manages for smart cities, which are large projects.
Technology is dramatically reshaping all sectors, from data storage to software installation and security systems. Cloud services are considered the best solution to many problems facing the process of digital transformation. “Therefore, we are helping our customers to transform digitally through our cloud solutions, which are cost effective and hassle-free.” On the most prominent projects that the company has implemented or are still implementing within the country and its developments Ghada said MEEZA started working on Msheireb Downtown Doha (MDD) from the beginning, where it provided MDD with all information technology and integrator systems for all design, operation and maintenance processes. MEEZA is ready to cooperate with Lusail City project by sharing our experiences in the Msheireb Downtown Doha project, considering this as the closest model to the concept of smart cities within the country.
Explaining on the most prominent services provided by the company to support the expansionary approach of the state in terms of smart city building, the MEEZA Expansion CEO said: “Smart cities use the Internet of Things, data and technology to simplify services that make cities more connected, manageable, efficient and cost-effective. Smart cities also promote innovation, make people more connected, improve governance and use resources such as water and electricity in an efficient way.
