Eng Meshal Al Shamari, Director, QGBC, with strategic partners at the event.
Qatar Green Building Council (QGBC), a member of Qatar Foundation, launched the ‘Green Life’ national sustainability campaign to educate people about sustainable lifestyle at the opening of Qatar Sustainability Week 2017.
Green Life is the world’s first sustainability loyalty program that aims to raise public awareness on what it means to be ‘green’.
The initiative uses the Green Life mobile application to personalise the concept in an effort to create community-driven sustainable lifestyles among Qatar’s residents. It is designed to demonstrate how sustainability can become part of everyday life, and how the public can get rewards by tracking their efforts.
The application allows users to track their everyday green practices such as attending Qatar Sustainability Week events, purchasing products, and participating in initiatives. Users collect points which can then be redeemed for valuable rewards, said a release.
Eng Meshal Al Shamari, Director, QGBC, welcomed Green Life’s strategic partners: The National Programme for Conservation & Energy Efficiency ‘Tarsheed’, Aspire Zone Foundation (AZF), and Weill Cornell Medicine-Qatar (WCM-Q) – a QF partner university – at an official signing and launch of the national campaign at the Qatar National Convention Centre on October 29.
Al Shamari commented on the official launch, saying: “We’re very grateful to our strategic partners for helping to make it happen. This initiative aims to support Qatar’s commitment to sustainability practices and environmental protection in the nation’s transition to becoming a sustainable and diverse economy as set out in Qatar National Vision 2030.
It is a demonstration of our commitment to creating a collaborative environment between members of the public and different industries to work together towards achieving the sustainability goals of the State of Qatar.”
