Officials and Lulu staff during the launch.
Lulu Hypermarket Group launched a new range of organic Lactose-free Yoghurts in Qatar. Two flavours – Natural and Strawberry - of famous Rachel’s brand Yoghurt from UK will be available at all Lulu Hypermarket outlets in the State of Qatar effective from November 2, 2017 onwards. A third flavour – Peach - will follow soon.
The launch was officiated by Evren Sharma, wife of Ajay Sharma, British Ambassador to Qatar, at Lulu Hypermarket, Al Gharrafa yesterday.
Many dignitaries including Mohamed Althaf, Director of Lulu Group International; Lisa Grimshaw, Chief Commercial Officer of BCCQ; Kelly Dunn, Legal Executive of Charles Russell Speechlys; Lulu management and staff were present for the launch.
The first British produced short life Lactose-free Yoghurt will cater to the consumers in Qatar. Lulu Hypermarket is committed to offer ‘Free from’ lifestyle choices to the consumers of Qatar. The product is brought directly to Qatar from the organic Dairy farm in Wales.
Rachel’s Lactose Free ranges are a welcome addition to the extensive range of Organic Yogurts/Desserts currently sold in all Lulu outlets in the region.
Lulu Hypermarket officials said that they were very happy to bring the product immediately after the product was launched in England. Y International (UK) Ltd., Birmingham – a British Export distribution arm of Lulu Group International - is bringing the products to Qatar. Lulu Group is now in pursuit of adding more and more products of British origin to their shelves.
Y International UK has been recently bestowed with the Queen’s Award for Enterprise: International Trade 2017, the most prestigious award for business excellence in the UK. Y International has won this award for the sustained contribution that has made to the economy, export and job creation in the U.K. Y International was set up with a strategic vision to secure sourcing of quality dairy, fresh food, bakery, chilled and frozen, halal products, grocery, paper and toiletries to be made available through their hypermarkets.
Other than Export distribution centre in the U.K., Lulu Group also have a comprehensive and well-established international network of sourcing offices and logistics centers in 23 countries across the world including Brazil, U.S.A., Spain, Hong Kong, the main land China, Thailand, Kenya, Benin, Tanzania, Nigeria, Ghana, Ivory Coast and Vietnam etc., to cater to the regular requirements of Lulu Stores.
