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Qatar / General

Lusail International Circuit brings race to city: Mall activation to engage fans

Published: 03 Nov 2025 - 07:57 pm | Last Updated: 03 Nov 2025 - 08:01 pm
Peninsula

The Peninsula

Doha, Qatar: In the lead-up to the FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX 2025, Lusail International Circuit (LIC) is set to bring the thrill of the race beyond the track with mall activations designed to engage fans of all ages.

Motorsport enthusiasts across Doha will have the chance to experience the excitement of Formula  first hand through interactive and visually stunning installations.

At Place Vendôme Mall, ground floor by Paul Café, the Qatar GP Village will welcome visitors, from November 2 to 30, during mall operating hours with a variety of interactive experiences free of charge for kids and adults. 

Fans can test their racing skills in the VR Pit Stop Challenge, compete on F1 simulators, explore hologram boxes, solve racing-themed puzzles, design their own helmets via the “Build Your Helmet” app, and capture memories at dedicated photo booths. 

The Cheer Wall will allow visitors to celebrate the passion of Formula 1, creating a truly participatory fan experience.

Fatima Al Qaedi, Marketing and Communications Manager at Lusail International Circuit, commented, “Our off-track activations are designed to bring the excitement of Formula 1 closer to fans across Doha. We aim to tap into different segments in our activation: education, art, technology, and fun as this is what F1 is all about, and we want to make sure that Doha, and everyone coming to Doha, celebrates this with us. With interactive and immersive racing experiences, these initiatives celebrate the passion for motorsport, making the countdown to the Grand Prix an unforgettable experience for everyone.”

Tickets for the FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX 2025 continue to sell rapidly.

Fans can still secure limited grandstand and hospitality packages in addition to single day tickets for Friday and Saturday. 

Friday tickets offer a chance to enjoy opening festivities and the vibrant Fan Zone starred by the iconic British singer, Seal’s performance, while Saturday provides the exclusive Sprint Race with the F2 as support races, and the full 3-day experience promises nonstop racing, entertainment, and fan activities.

Tickets can be purchased via Lusail International Circuit’s website.

With city and mall activations even running through race weekend, LIC invites fans to immerse themselves in the world of Formula 1 and experience the thrill, technology, and culture that defines the FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX.