DOHA: Toyota announced yesterday that the cumulative global sales of its legendary Land Cruiser series have surpassed 10 million units as of August 31, 2019. The new milestone comes as a recognition for the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day.
True with its tagline “Pride of the Land”, Land Cruiser occupies a special position in the heart of every citizen in Qatar as they enjoy an emotional relationship towards Land Cruiser unlike seen in other countries, commented R. K. Murugan, Acting CEO of Abdullah Abdulghani & Bros. Co., sole agents for Toyota vehicles in Qatar. Yugo Miyamoto, Chief Representative for Middle East and Central Asia Representative Office at Toyota Motor Corporation, said: “We are grateful to each and every one of our customers for their trust and support in our journey towards achieving this important milestone, cementing it as a remarkable success story over the years. Since its introduction over six decades ago, the Land Cruiser has evolved into one of the most fully capable premium SUVs, exceeding expectations across successive generations to establish itself as a favorite among the region’s families. The legendary Land Cruiser embodies Toyota’s reputation for reliability, durability, and capability, and has become an integral part of people’s lives in virtually every part of the globe. We remain committed to continue working hand-in-hand with our customers to create ‘ever-better’ cars,” he added.
Launched on August 1, 1951, as the Toyota Jeep BJ, the Land Cruiser is the company’s longest-running vehicle. The production of the world-beating vehicle, which assumed its current name in 1954, has continued for 68 years with nine generations dominating the Premium SUV market across the world.
Full-scale exports of the Land Cruiser began with the 20 series, which was introduced in November 1955, four years after the launch of the first-generation vehicle. Since then, Toyota has consistently developed versions that cater to customer needs, while staying true to its reputation for reliability, durability, and drivability on poor roads, essentially the development concepts on which the Land Cruiser is based.
As a well-deserved recognition for its genuine off-road capabilities, the Land Cruiser has continued to receive the support of customers around the world. Even though fewer than 100 units were exported per year initially, by 1965, 10 years after full-scale exports commenced, that figure had surpassed 10,000 units per year. At present, the Land Cruiser is sold in approximately 170 countries and regions worldwide, with annual global sales standing at approximately 400,000 units.
Over the years, the Land Cruiser has carved out a reputation for itself as a reassuring companion for business and lifestyle needs.
