Doha: Over 160 million fans worldwide enjoy LaLiga content in 20 languages across 17 platforms, LaLiga Santander revealed during a ceremony held in Doha, yesterday.
The new season of Spanish football kicked off with a host of new world-class talent, the most advanced broadcast technology in the world, and a series of exciting new developments for LaLiga and its clubs off the pitch.
At a special event in Doha, LaLiga Santander revealed highlights of the new season which witnesses the participation of the world’s biggest football stars, with enthusiasm and excitement already being reflected across stadiums in Spain and screens around the world.
Alvaro Paya, LaLiga’s representative in Qatar, said: “I am happy to be in Qatar during a period that is witnessing the final preparations for the FIFA World Cup Qatar 2022, which will undoubtedly be an exceptional tournament. The new season of LaLiga Santander began with great enthusiasm, and we have witnessed the fierceness of the first matches between the teams and their exceptional players. We also saw the development and utilization of broadcasting technologies that distinguish LaLiga from the rest of the European championships, immersing viewers around the world in the enthusiasm and excitement that the audience enjoys in the stadium”.
The current season is available exclusively on beIN Sports, the flagship sports channel from beIN Media Group (beIN), across all 24 countries of the MENA region. All matches are accessible in three languages - Arabic, English, and French - with dedicated studios featuring beIN’s best-in-class talent on beIN Sports 1, Premium 1, beIN 4K, and beIN Sports French 1. In addition to the newly launched TOD mobile app, a subsidiary company form beIN, that allows its subscribers to have access to the very best from beIN Sports on the go.
On beIN’s partnership with LaLiga Santander, Duncan Walkinshaw, Director of Programs at beIN MENA, noted: “beIN has been a proud broadcast partner of LaLiga Santander across the MENA region since 2006. Over the last 16+ years, we have had the pleasure of airing every kick, tackle, and goal from the biggest teams and names in Spanish football - we’re excited to continue this partnership in the coming years, providing unforgettable moments for our millions of subscribers and viewers”.
This LaLiga season is without doubt one of the most highly-anticipated campaigns in decades. Reigning champions Real Madrid made some impressive summer signings to bolster their LaLiga and UEFA Champions League winning squad, but will they be able to hold on to their title in the face of bold and ambitious moves by FC Barcelona, who are going into their first full season with club icon Xavi Hernandez at the helm.
With all the excitement, passion, drama, thrills and spills, and competitiveness from top to bottom of LaLiga Santander guaranteed on every matchday with an unbeatable and best-ever television experience.
