Chairman of Qatar Tourism and Board of Directors of Visit Qatar H E Saad bin Ali Al Kharji (right) during signing of the agreement.
Doha, Qatar: Visit Qatar announced that it will become a principal partner of the future Audi F1 Team upon the team’s official entry into the FIA Formula 1 World Championship in 2026.
The partnership strengthens Qatar’s connection to the global Formula 1 community and introduces millions of fans to the country’s distinctive hospitality, rich culture and contemporary spirit.
As the team competes around the world, the Visit Qatar brand will feature well beyond any single Grand Prix, strengthening the nation’s visibility among international audiences and inspiring fans to experience Qatar first-hand.
Chairman of Qatar Tourism and Board of Directors of Visit Qatar H E Saad bin Ali Al Kharji said: “Qatar’s principal partnership with the future Audi F1 Team represents a strategic investment in the nation’s long-term tourism vision. Formula 1 is one of the world’s most influential global platforms, and this collaboration allows us to showcase Qatar’s culture, hospitality, and progressive development to millions of fans worldwide. As the team enters the championship in 2026, this partnership will create new opportunities to deepen engagement with international audiences, strengthen Qatar’s position as a premier global destination, and support the continued growth of our economy.”
CEO of Visit Qatar Eng. Abdulaziz Ali Al-Mawlawi said: “Partnering with the future Audi F1 Team opens the door to new and diverse audiences, introducing millions of fans to Qatar’s dynamic tourism offering. Formula 1’s global reach allows us to showcase our culture, hospitality and family-friendly experiences in a way that resonates across generations.
"As the team makes its debut in 2026, we look forward to creating meaningful moments that inspire fans from around the world to discover Qatar’s vibrant traditions, modern attractions and welcoming spirit for themselves.”
