Doha: RULE FRAGRANCES, in partnership with Blue Salon, has recently unveiled a timeless contemporary fragrance line.
It is inspired by Da Vinci’s quote “Simplicity is the ultimate sophistication”, and boasts an exquisite mixture of harmony and luxury. The perfume house, RULE FRAGRANCES, was establish in 2018 by Mert Sajdam - a chemical engineer and expert in luxury cosmetics - and Umut Gur - a computer engineer specializing in business development and project design.
The company was established in July 2019 as a contemporary aromatic house in Istanbul, the city of culture and civilizations where East meets West. RULE FRAGRANCES takes inspiration for its fragrances from simplicity and minimalism, expressing them with a contemporary design approach.
The goal is not only to create new perfumes but to create a community that values arts and crafts. From the RULE FRAGRANCE line comes the “Sway” perfume, which has a precious and contemporary scent with ingredients such as orange blossoms, ylang-ylang and jasmine, and notes of creamy vanilla, musk and coconut. The enigmatic Extrait De Parfum features a lily flower surrounded by a mysterious blend of sandalwood and amber.
