Doha: Qatar’s Public Works Authority Ashghal has launched a new bilingual website (www.ashghal.gov.qa ), a Contact Centre and unveiled its new corporate identity.
Ashghal President Engineer Nasser Ali Al Mawlawi unveiled the initiatives to streamline business processes, increase efficiency and focus more on customers. Ashghal’s multi-storey new office close to the Ashghal Tower in West Bay was also opened.
Rendered in artistic Kufic calligraphy reflecting the word ‘marque’ in Arabic and English and a symbol, the new corporate logo endeavours to enhance communication and provide high quality service to customers. The identity, inspired by the slogan ‘Qatar Deserves The Best’, reflects Ashghal as an entity grounded in heritage and tradition.
Al Mawlawi said: “Today we start a new era of Ashghal’s evolution to achieve its strategic and business objectives to become a more customer-centric entity. The objective will be fulfilled through our new contact centre, our new website and our new corporate identity which is inspired by Ashghal’s vision, mission and strategy.”
He reiterated Ashghal’s Corporate Strategy 2011-2016, a road map for future success, and its responsibility to develop top grade public infrastructure in line with Qatar National Vision 2030. Referring to infrastructure projects commenced over the last two years, he said: “Public projects comprising roads, drainage systems and buildings worth more than QR100m will be completed over the next five to seven years.”
The new centre (44951111) is a milestone in Ashghal’s development and endeavour to offer quality services to customers. It will provide services round the clock as a one-point centre for all services and enquiries. The centre, which uses new technology managed by bilingual staff, will have a co-ordinated approach to handle enquires to deal with them quickly.
The new website is more user friendly, and informative. Its interactive features will help the user communicate with Ashghal through sections to handle complaints, feedback and suggestions besides social media channels like Facebook, Twitter and YouTube. The portal gives comprehensive data, supported by videos and images, on Ashghal’s major projects like the Expressway. QNA
