DOHA: Alfardan Automobiles, the official BMW Group importer in Qatar, has registered a 28 percent and 9 percent growth in BMW and MINI sales respectively during the first half of 2013 compared to the same period in 2012. Testament to the strength of the Qatari market, these figures unserscore the high demand for BMW Group vehicles.
Commenting on the sales growth, Mohammed Kandeel (pictured), General Manager of Alfardan Automobiles, said: “Our first half results are a direct reflection of the company‘s exceptional standards across all areas of the business. Our aim is to continue on this success path by further investing in our facilities and staff in order to exceed all customer expectations and fuel the ongoing growth of the BMW Group brands in Qatar. Looking ahead to the rest of the year, we have some exciting new models to launch, that together with ongoing great customer service, makes us confident that our impressive performance will continue throughout the remainder of 2013.“
Alfardan Automobiles is the third best performing Middle East market in terms of sales growth for BMW and MINI. Demonstrating the continued growth of Qatar’s premium automotive industry, the company’s impressive first half year numbers also highlight Qatari customers’ appetite for luxury vehicles.
The BMW 6 Series was one of Alfardan Automobiles’ bestselling model ranges, with a 235 percent increase compared to the same half year period in 2012. The all-new BMW 6 Series Gran Coupé, launched in Qatar last year, was a driving force behind the company’s sales achievements.
Other models that showed positive double digit sales increases included the BMW X3 (129 percent), the BMW X5 Sports Activity Vehicle (110 percent) and the BMW X6 Sports Activity Coupé (61 percent).
The 9 percent growth of the MINI brand is an impressive achievement in a market that favours large, luxury vehicles. Contributing to these outstanding results were the MINI Hatch and MINI Roadster, the first open-top two-seater MINI.
The Peninsula
