DOHA: Qatar Airways (QA) Group Chief Executive Akbar Al Baker hosted a press conference on the first day of the Arabian Travel Market in Dubai to announce the continued evolution of customer experience to which the airline is committed.
Key elements of this transformation include the opening of a luxurious new lounge in Dubai International Airport and an exciting array of new destinations to be launched this year.
Al Baker said: “The QA customer experience has been the cornerstone of our business from day one; it is the driver behind our success and a key point of difference among our peers in the industry.
“By continuing to evolve the experience we offer to our customers, we stay ahead of the curve, whether we do so by introducing the newest aircraft to our fleet, collaborating with Airbus to develop the next generation of aircraft, introducing new destinations, improving our on-ground offering with exclusive lounges, in the air with Wi-Fi and through our product with totally unique designs.
“QA as a brand represents innovation and evolution in the industry, and we are proud to be the flag-bearers of change.”
Set to officially open tomorrow, the QA Dubai Premium Lounge is in Dubai International Airport, on Concourse D.
Available to QA First and Business Class passengers and Privilege Club Platinum, Gold and Silver members, the lounge is a modern and sophisticated space where travellers can relax and rejuvenate before their journey.
It is decorated with artistic Arabic calligraphy, Mediterranean-style tiles and calming water fountains, featuring private family areas, shower facilities, spacious seating areas and an international cuisine buffet.
Visitors to Arabian Travel Market can visit QA at its state-of-the-art exhibition stand ME1530 in Hall 2.
It offers the signature elements all travel and tourism professionals want to see and experience, such as the Business Class and First Class seat displays, as well as new features including an interactive global route network display and a holographic A350 model controlled through with ‘swipe’ or ‘gesture’ technology.
QA’s latest brand campaign theme ‘Going Places Together’ is reflected in the redesign and activities, with a focus on bringing travellers closer together.
The Peninsula
