Doha: Toyota yesterday announced the launch of the 2016 Land Cruiser in the Middle East, introducing a technically advanced luxury SUV with genuine off-road capabilities, enhanced refinement and comfort for passengers. This world-beating, go-anywhere Land Cruiser is the ninth generation of Toyota’s legendary Land Cruiser SUV line and remains true to its illustrious heritage in being a thoroughbred off-roader.
According to SadayoshiKoyari, Chief Engineer for the new Land Cruiser, “The Land Cruiser is a true go anywhere, all-terrain four-wheel drive SUV that has always exceeded expectations all around the globe. It offers elegance, sophistication and luxury while being tough and practical. The new Land Cruiser reaffirms a tradition of quality and advanced technology.”
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “With a pedigree that can be traced back over 50 years, the Land Cruiser commands customer loyalty unmatched by any other SUV, and this new model proudly carries forward the vehicle’s legacy of phenomenal all-terrain performance and reliability. As the 2016 Land Cruiser gets ready to be rolled out in the region, we appreciate the loyalty of our customers who have made the Land Cruiser an integral part of their lives over the years.”
Toyota’s ‘no compromise’ approach is evident in the Land Cruiser’s traditional body-on-frame construction, crucial to its ability to tackle the toughest terrain.
This tried and tested approach is matched by sophisticated handling, suspension and drivetrain systems that extend the off-road capabilities while enhancing comfort and stability in normal driving. The new Land Cruiser retains the well-established features that have contributed to the vehicle’s worldwide rugged appeal and thoroughbred off-roader status. These include advanced technology driving aids such as Downhill Assist Control (DAC) and Hill-start Assist Control (HAC), and a wealth of active and passive safety features, including a multi-terrain ABS system.
For more than 50 years, consistently high quality and technical sophistication have earned Land Cruiser its special status in Toyota’s model line-up.
The Peninsula
