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Business

Adidas World Cup sales to hit €2bn

Published: 25 Jun 2014 - 01:02 am | Last Updated: 28 Jan 2022 - 04:01 pm

People walk through the headquarters of Adidas in Herzogenaurach, near Nuremberg yesterday. German sportswear firm expects to meet its target for €2bn euros ($2.7bn) of soccer sales this year as the World Cup fires demand for its shirts, boots and balls, it said on Tuesday.