Jezequel, a clothing brand from France, celebrated the opening of its store in Doha with a flash mob performance at Lagoona Mall.
With outlets across Europe and Asia, the brand chose to launch its exclusive store in Qatar with its distributer Naira Group. Gilbert El Khoury, CEO, Naira International Group, commented: “At a time when Qatar is taking centre stage in education, sports and fashion on a global scale, we are proud to bring Jezequel to represent French fashion in one of the world’s fastest developing markets. The brand’s classic and versatile designs offer functional and high-quality lifestyle products to fashion forward individuals with a sense of classic elegance and style. Jezequel’s high-quality designs at competitive prices are sure to be very appealing to the local market”.
Drawing on its French heritage, Jezequel organised two flash mobs, which recreated a Parisian night and French boulevard scene. Participants in the flash mob wore Jezequel’s latest Spring and Summer collections, featuring its trademark casual sportswear.
The Peninsula
