Five Group officials during the event.
Doha, Qatar: Five Group Trading Company successfully launched Five Star Natural Peanut Butter at an exclusive industry gathering held at Abesq Hotel, Doha, attended by leading retail partners, senior management, and key stakeholders from Qatar’s FMCG sector.
The launch marked a significant step in Five Group’s continued expansion within the fast-moving consumer goods category, reinforcing its commitment to delivering high-quality, nutrition-focused products tailored to modern lifestyles.
The event witnessed the presence of K K Usman, Managing Director, Five Group, Kannu Baker, Group General Manager Al Rawabi Group, and senior leadership from United Foods, including Ayan Bhurani, Managing Partner, Sandeep Charan, President & CEO, Basanth, Division Manager, Five Group, and Haris Usman, Business Development Manager.
Five Star Natural Peanut Butter is positioned as a wholesome, protein-rich food suitable for fitness enthusiasts, athletes, and families alike. Made to support active lifestyles, the product offers natural energy, supports muscle recovery, and serves as a versatile ingredient for everyday meals — from breakfast and smoothies to healthy snacks.
Speaking at the event, K K Usmansaid: “Five Star Natural Peanut Butter represents our vision to bring nutritious, globally relevant food products to the local market. As consumer awareness around fitness and balanced nutrition continues to grow, we see strong potential for peanut-based products that deliver both taste and functional benefits. This launch reflects our long-term commitment to innovation and quality.”
A key highlight of the event was the felicitation of leading retail and distribution partners, recognising their vital role and continued support in bringing Five Star products to consumers across Qatar. The honoured partners included Retail Mart & New Indian Supermarket, Safari Hypermarkets, Grand Hypermarkets, Saudia Hypermarkets, Masskar Hypermarket, Monoprix, Regency Group, Ansar Gallery, Mark & Save, Paris Group, Stop N Shop, Global Max Trading, Marza Group of Companies, and Rawabi Hypermarket.
As part of its product roadmap, Five Group Trading Company also announced the upcoming launch of additional Five Star innovations, including Five Star Natural Peanut Butter Squeeze Bottle, Five Star Classic Peanut Wafer, and Five Star Peanut Protein Wafer, further strengthening the brand’s presence in the health and snack segments.
