DOHA: The Essence of Qatar, a short film commissioned by Qatar Tourism Authority (QTA) has won the coveted gold medal at the New York Film Festival, which recognises the world’s best work in TV and film.
The film offers an immersive, cinematic experience showcasing Qatar’s breathtaking cultural heritage, exhilarating tourist attractions and universal human aspirations.
The three-minute film was first released last November as part of the unveiling of the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation as a tourist destination abroad.
QTA’s Chief Marketing and Promotion Officer, Rashed Al Qurese, said, “The unveiling of the Qatar destination brand was a major milestone in our ongoing undertaking to establish Qatar among the world’s top premium destinations. This New York Festivals award burnishes our introduction of Qatar to global audiences and we are delighted and truly proud that our national identity has inspired a gold-medal-winning film.”
The film was created by leading Doha-and London-based film producers The Edge Picture Company.The company in a glittering ceremony in Las Vegas this week was also awarded the title of Production Company of the year for an unprecedented tenth consecutive year. A New York Festivals representative said, “The stand-out images and imagery in The Essence of Qatar earned more than one perfect score from our Grand Jury of international award-winning content creators. When New York Festivals inaugurated the Event Venue category, it was with the purpose of recognizing this specialised genre of programming.”
Phil Blundell, co-owner at The Edge, said: “ It’s a highly creative film which is pretty unconventional in its cinematic visual style, deliberately aimed at making an emotional impact with audiences around the world. So it’s particularly gratifying to hear that it has been recognised by the New York Festivals in this way.”
To view the award-winning film, visit: https://www.youtube.com/watch?v=J6erhNTjJYo
The Peninsula
