Ford Taurus registers 200pc growth in Q1
Taurus, Ford’s flagship sedan, posted an 88 per cent increase in regional sales. The positive growth was also reflected in Qatar where sales grew by over 200 percent.
“Since Ford Taurus debuted in the region, it has consistently become a favourite among Ford customers with its array of safety, infotainment and fuel-saving technologies which even more expensive sedans cannot match,” said Thierry Sabbagh, Ford Middle East’s director of Sales.
“This encouraging performance in Qatar proves that customers welcome the Ford Taurus and appreciate the unique features and driving dynamics that this model offers them, and that our commitment to deliver quality, smart, safe and fuel-efficient vehicles is well-appreciated.
“Ford Taurus is not just big in size but leverages technology to deliver best-in-class quality and performance, elevates driving dynamics and maintains its safety legacy,” Sabbagh continued. “It has definitely raised the technology bar and our customers love it. Adding unique features like MyFord Touch powered by SYNC, active park assist and EcoBoost engine availabilities keeps Taurus a rolling showcase of technology leadership. With award-winning Ford Taurus and Ford Taurus SHO available, our customers only have the best choices that suits well their lifestyles.”
The Peninsula
