Dr. Hadi Mohammad Abu Rasheed
Doha: Qatar Cancer Society (QCS) has joined the World Cancer Day campaign and launched awareness activities under the theme ‘Win the Challenge.’
The campaign aims to unite people, organisations, and governments from all over the world to join forces to create awareness and increase equal opportunities in the field of cancer and its various services, over three years.
The World Cancer Day campaign runs from 2022 to 2024.
QCS is a member of the Union for International Cancer Control (UICC) and is also a member of the advisory committee for the global campaign for World Cancer Day on February 4, which was launched this year under the slogan “Close the gap in cancer care.”
QCS’s activities, related to ‘Win the Challenge,’ will continue throughout the month, to raise community awareness about cancer, methods of prevention, and early detection, and promote the concept of justice in the fight against cancer, through many events, activities, and competitions, in addition to virtual workshops and awareness campaigns across platforms.
Dr. Hadi Mohammad Abu Rasheed, Department of Professional Development and Scientific Research at Qatar Cancer Society — Member of the Advisory Committee of the International Campaign for World Cancer Day — said that the World Cancer Day campaign aims to raise awareness about justice in the fight against cancer. It calls on the cancer community, governments, and healthcare providers to take measures commensurate with national needs and resources to reduce inequality, through several efforts.
Dr. Rasheed added that the most important of which are developing comprehensive public health policies that focus on the individual and take into account the peculiarities and needs of different populations, and participating in community outreach, expanding the use of technical innovations (digital health, mobile testing units, self-sampling test kits), as well as providing the necessary resources so that they can be used more widely.
Within the framework of the preventive measures to limit the spread of COVID-19, the campaign was launched on various media and electronic platforms.
Several awareness videos for the campaign were produced with the participation of public figures, as well as awareness competitions on social media platforms and virtual awareness workshops about cancer.
A virtual workshop for capacity building of cancer awareness promoters and another in partnership with the Ministry of Public Health for health workers were held as part of the campaign, in addition to publishing stories of hope on many platforms and involving people living with cancer in virtual workshops, as well as a fund-raising campaign through Ooredoo app using Nojoom points.
Many institutions and companies in Qatar participated in the World Cancer Day campaign, including Ooredoo - Strategic Partner - Qatar Charity - Humanitarian Partner, Jassim, and Hamad bin Jassim Charitable Foundation, Qatar Aluminum, Shail Holding Group, and Masraf Al Rayyan and Facilities Management and Maintenance Company,
In addition, some of Doha’s landmarks are lit in orange, to signify the celebration of World Cancer Day.