DOHA: Forbes Lux, the joint venture of Eureka Forbes, a multiproduct organisation that is part of India’s Shapoorji Pallonji Group, and Lux International, the multinational direct selling company, has expanded in Qatar with a distribution tie-up with Digital Innovation, a division of Video Home & Electronics Centre.
Headquartered in Switzerland, Forbes Lux redefines healthy lifestyles with its roster of water purifiers, vacuum cleaners, air purifiers and steam cleaners, among others.
Forbes recently unveiled key products in its portfolio of water purifiers and vacuum cleaning systems now available in Qatar.
Aslam Karmali, CEO, Forbes Retail Division, said: “Qatar is one of the fastest growing markets in the Middle East and our expansion to the region is a perfect fit to our international growth plans. We are bringing the brand leadership of Eureka Forbes, the direct selling capabilities of Lux International and the market leadership of Video Home & Electronic Centre to offer customers a refreshing and healthy lifestyle experience.”
C V Rappai, Director & CEO, Video Home & Electronic Centre, said: “Today, customers are more health and environment- conscious and seek products that bring a value addition to their lives. Water purifier and vacuum cleaning products of Forbes Lux blend integral aspects customers seek in their home appliance of choice: Quality, durability, efficiency and how it contributes to their overall well-being.” The water purifier range employs advanced technologies like reverse osmosis (RO), ultraviolet (UV), ultrafiltration (UF) and offline, which ensure the highest hygiene standards. Forbes Lux has launched Forbes Nectar, a smart and consumer friendly multi-stage storage water purifier which has chemical-free purification process which removes all the bacteria, virus and cysts from drinking water. It is equipped with the advanced auto shut off system, which stops the process if the cartridge life is exhausted.
Forbes Lux has also launched Hair Guard, which removes excess chlorine in water, reducing hair fall, improving hair shine and reducing premature greying. The Hair Guard connects easily to a shower and comes with a patented KDF filter cartridge.
Forbes Hot & Cold Water purifier with UV & UF technology, Forbes under the Sink employing RO technology, Forbes smart range water purifiers that employ cross beam UV technology and Forbes Nectar with a multistage purification which requires no electricity, are some water purifiers from the range showcased at the launch. They are certified by over 110 labs globally. Also unveiled were the lightweight Forbes Easy Clean portable vacuum cleaner and Forbes Car Vacuum cleaner, under home cleaning solution with handy vacuum cleaners with powerful suction force. Digital Innovation provides free installation of products that require installation and service when required by customers.
The Peninsula
