Titled ‘In Love with Fashion’, the 2014 Limited Edition calendar was unveiled by Micky and Renuka Jagtiani, Chairman and Vice-Chairperson, Landmark Group along with Raza Beig, CEO, Splash and Iconic. Celebrating the calendar Raza Beig invited fashion and art enthusiasts to a display of the 12 visuals that summarised artistic glamour. Held at his residence and grooving to a DJ taking the guests well into the early hours.
Weaving together the concept of love and drawing inspiration from the multi-faceted heart logo which was introduced earlier this year in the business, the calendar brings together the virtues of season-less fabrics, the glamour and beauty of textures and the love for designs. The calendar is shot through the lens of renowned fashion photographer Tejal Patni and styled by international designer Furne Amato.
“Expression of style and emotion for fashion has driven multitudes of consumers to Splash and it was this thought that inspired the theme ‘Splash In Love with Fashion’ for the 2014 Splash Calendar. The calendar is a beautiful summation of fabrics and design aesthetics, styles and silhouettes which have been constant in the brand’s 20 year journey,” said Beig.
All through the 12 images, six key fabrics which have had the longest standing history in the world of fashion emerge namely lace, denim, plaid, leather, florals and monochrome. In-studio designed dramatic sets and lavish props perfectly complement the variety of Amato’s designs.
Speaking on his association with theCalendar, FurneOné@ Amato, said: “I love when fashion is art. It was such a thrill to create bespoke outfits to match every month of the year for the Splash Calendar. It has been a very exciting and privileged collaboration with home grown brand Splash, a leading fashion retailer in the region.”
“It is an artist’s dream to be associated with such a prestigious project. I have been a part of the previous three editions and the experience has always been very emotional and rewarding at the same time. This year I focus on fashion trends we love and feature them to their maximum impact through application of fabrics patterns and textures. Our dear friend FurneOné’s imaginative vision for the wardrobe enhances each frame,” added Tejal Patni.
The Peninsula
