Doha: LinkedIn, the world’s largest professional network, announced the availability in Mena of a new set of products for marketers working for B2B or ‘high-consideration’ B2C brands. The announcement follows the acquisition of B2B marketing company Bizo in August 2014.
The expanded LinkedIn Marketing Solutions portfolio consists of five new products: LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display and Sponsored InMail. LinkedIn Lead Accelerator is the core product fueling this effort as LinkedIn’s new lead generation and nurturing offering.
Among the first regional brands to adopt the new products is Emirates NBD.
The bank will benefit from LinkedIn’s ability to identify relevant professional audiences, extend their reach and effectively nurture them through the buying process, and better measure success.
Through media agency, Mediavest, Emirates NBD is strengthening its presence on LinkedIn to bolster its marketing efforts, and is also one of the early creators of an Arabic-language company page on the platform.
The Peninsula
