DOHA: Preparations for the fifth Qatar International Food Festival (QIFF) is complete, organisers Qatar Tourism Authority (QTA) and Qatar Airways announced yesterday.
The four-day annual event will open on Thursday at Museum of Islamic Art Park and include activities that will allow guests to enjoy a unique, fun-filled experience rich with international flavours.
Focusing on Qatar’s cultural diversity, this year’s festival will showcase the five-star hospitality and food services available in the country. It will also shed light on friendship between Qatar and Brazil by highlighting traditional cuisine and entertainment from both countries, as part of the 2014 Year of Culture programme.
Several internationally renowned chefs will celebrate fine dining with the freshest ingredients and latest food trends, taking visitors on a delightful culinary journey across continents.
A family zone will allow visitors to sample eclectic cuisine in an entertaining and vibrant atmosphere amid live music and fun activities for children. Many creative programmes and zones will add to the joy of fine dining.
The festival will feature 11 general zones, including four food zones, a live cooking zone, 55 food stalls and five kiosks of restaurants and exhibitors.
Rashed Al Qurese, QTA Director of Marketing and Promotion, said, “QIFF will bring together the world’s culinary cultures in a unique event that reflects Qatar’s diversity and rich culture. The festival will allow QTA to promote Qatar in the region and the world as a world-class hub with deep cultural roots.”
Salam Al Shawa, Vice-President Corporate Communications, Qatar Airways, said, “As the award-winning national carrier, the airline is proud to promote Qatar as a destination of choice by co-hosting world-class annual events like the food festival, and through promotional deals to fly more people to the country to attend the event.”
QIFF named Qatar Museum Authority, the Ministry of Culture, Arts, and Heritage, and Qatar Events Diary OnQ strategic partners. Partners include Doha Film Institute, BBC Good Food, Al Rayyan TV, QF Radio, Jeem TV, Baraem TV, Qatar Brazil Year of Culture, Philips and Crown Plaza Hotel. Renaissance Hotel will cater to the ‘dinner in the sky’ signature activity, and the BBQ Donut will be by the Diplomatic Club.
The festival is open on Thursday from 5pm until 11pm, Friday from 1pm to 11pm, Saturday from 1pm to 10pm, and Sunday from 2pm to 10pm.
Entry is free.
The Peninsula
