DOHA: Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has brought the emirate’s SummerFest Abu Dhabi promotion direct to the Qatari market with the June 13, 2013, roadshow in Doha. The roadshow was part of the three-country selling blitz which will also take place in Kuwait and Saudi Arabia.
“We have a single, focussed aim,” said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi. “That is to ensure agents in the important Qatari market are fully aware of our re-energised summer promotion and are incentivised to sell the destination.”
SummerFest Abu Dhabi has been expanded into a 52-day extravaganza spanning mid-summer, the Holy Month of Ramadan, Eid Al Fitr and the destination’s traditional EidFest celebrations.
Running from June 27 to August 17, SummerFest will revolve around a family-friendly hub of edutainment activities, world-class shows and exciting international performances spread over four action-packed halls at Abu Dhabi National Exhibition Centre, while an exciting line-up of Arabic concerts, dual-language comedy nights, theatre productions and celebrity-driven sport activations will also roll-out at du Forum on Yas Island.
“There is now much more to see and do in Abu Dhabi than ever before — a fact highlighted in our fantastic SummerFest Abu Dhabi line-up,” said Sultan Al Muhairi, Manager, SummerFest Abu Dhabi.
“We have a blockbuster calendar of amazing events and fun ...... SummerFest Abu Dhabi is taking our seasonal push to the next level to ensure Abu Dhabi is the place to be for regional travellers over coming months,” he added.
The Doha road show comes as Qatar ranks as Abu Dhabi’s 18th largest international source market with some 9,604 Qataris staying in the emirate’s hotels in the first four months of this year – a 2% year-to-date increase. Qatari guests delivered 20,154 guest nights and stayed, on average, 2.1 nights. “We are striving to build the length-of-stay and believe we now have the enhanced product to attract and retain Qatari visitors,” added Al Nuaimi.
The Peninsula
