An advertisement displayed on a street to create awareness about the importance of child car seat usage.
University of Calgary in Qatar (UCQ) has partnered with ELAN Decaux to raise awareness about the importance of child car seat usage in the country.
UCQ nursing students have worked on an awareness campaign on the importance of child car seats. A major cause of death of children below the age of four is road car accidents.
Students prepared visuals, one of which was selected together with ELAN Decaux to be displayed on their advertising panels spread throughout Doha and around key shopping centres such as Villaggio Mall to reach out to the community and spread this message among people in Qatar.
ELAN Decaux operates the entire outdoor advertising network (Street Furniture and Large Format) in Doha.
Dr Deborah White, Dean and CEO of University of Calgary in Qatar, said, “The University of Calgary in Qatar is always looking for ways to promote and improve the health and wellbeing of the community around us. Initiatives like this one show the important role nurses play as community health leaders and demonstrate how nurses contribute at an important strategic level to achieving Qatar’s health and wellness goals as set out in the Qatar National Vision 2030 and the National Health Strategy. We’re grateful to community partners like ELAN Decaux for supporting us in making a difference in our community.”
Abdulaziz Al Khalifa, Chairman of ELAN Decaux, said, “We are very proud to partner with the University of Calgary in Qatar in its efforts to raise awareness about road safety in Qatar and display this campaign on our street furniture advertising panels around Doha to reach the largest audience. This initiative also echoes the strong commitment of ELAN Decaux towards the 2030 National Vision for the country, and more specifically towards Health & Safety in general and road safety. We strongly believe this outdoor advertising campaign will raise public awareness for this sensitive issue and encourage the population of Qatar to take immediate action that would save lives and prevent serious injuries.”
