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A Nissan official receiving the award.
DUBAI: Nissan Tiida has won the ‘Car & Driver Magazine Best Budget Hatchback Of The Year Award for 2013, acknowledging Nissan’s position at the forefront of both value and driving technology.
The award, presented at the Dubai International Motor Show, is recognized throughout the industry as one of the most sought-after titles in its class with the criteria comprising practicality, price, reliability and flexibility, a press release said yesterday.
Samir Cherfan, Managing Director, Nissan Middle East, described the award as the result of another highly innovative approach in a very competitive sector. “In a segment that has so many excellent products, it is even more gratifying to be recognised as the leading model. With Tiida we have proved that the best budget vehicles are often the best value as well.
“The all-new Nissan Tiida is designed and built to satisfy the huge diversity of Middle East drivers. With improved levels of comfort and technology, the Tiida will not only appeal to existing customers but also attract a new range of Middle East buyers looking for a stylish and premium hatchback.”
The Nissan Tiida was introduced into the Middle East in 2005 and not only helped to establish the C-hatch segment but came to dominate it, with a commanding 54 percent of the market in the Gulf. The car’s new look and updated features are expected to cement its spot as the Middle East’s number one selling hatchback helping Nissan to achieve its goal of doubling sales and extending market share beyond 60 percent.
The Peninsula
