Rolls-Royce Black Badge cars at the Losail International Circuit.
Rolls-Royce Motor Cars Doha, the sole authorised dealership for Rolls-Royce Motor Cars in Qatar, unveiled Black Badge Wraith and Ghost to its discerning clientele during a track event that took place on November 11 and 12 at the Losail International Circuit.
Ihab Allam, General Manager at Alfardan Automobiles said: “As a brand synonymous with luxury, the Black Badge concept presented by Rolls-Royce Motor Cars resonates well with a wide range of our clientele, as it complements their outgoing and edgy lifestyle.”
Black Badge is a new facet of the ultra-luxury marque’s personality, a dark and edgy lifestyle statement. A permanent new sub-brand, Black Badge was unveiled earlier this year at the Geneva Motor Show and transforms the character of both Ghost and Wraith. The new sub-brand is expected to appeal to those who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. It is in this spirit that Rolls-Royce Motor Cars has announced that Black Badge ‘Inspired by dark edgy lifestyle’, is now available to order from Rolls-Royce Motor Cars Doha.
Brett Soso, Rolls-Royce Motor Cars Regional Director for Middle East, Africa, Central Asia & South America commented on the reveal of Black Badge, “Following the launch of Wraith in 2013, many of our new customers have gravitated towards the revitalised Rolls-Royce Motor Cars, as the brand most capable of encapsulating their truly individual lifestyles. Through the introduction of Black Badge, we are able to further satisfy the demands of these new customers for a more dark and assertive Ghost and Wraith".
Giles Taylor, Director of Design, Rolls-Royce Motor Cars commented, “In creating Black Badge, we were conscious of satisfying the different demands of these new customers. Not only did they demand an alternative image for themselves, they demanded authentic Rolls-Royce engineering substance to underpin it. As a result, the Black Badge Spirit manifests itself through a series of carefully considered design elements which together express a darker luxury sophistication".
