DOHA: A latest consumer research undertaken by SunGard, a leading software and technology service provider, has found that banks in Qatar are still struggling to meet evolving customer expectations, negatively impacting the customer experience and driving a trend towards multiple banking relationships, which could affect future profitability and growth, said a statement issued by the company, yesterday.
According to the key findings of the survey nearly 74 percent of respondents in Qatar trust their bank, and less than half of the respondents (48 percent) felt that their bank understands their needs well.
“This is evident in the increasing trend towards multiple banking relationships, driven partly by growing demand for service personalization,” said the statement.
It surveyed more than 1,000 consumers in ten countries across the Middle East and South East Asia, including Qatar, about current attitudes and expectations of the consumer banking relationship.
The Peninsula
