Bader Al Darwish (fourth left), Chairman and Managing Director, Darwish Holding, addressing a press briefing yesterday. Other officials from left are: Mark Saunders, CEO, Bosch UAE, Norbert Klien, CEO, Bosch Turkey, Matthias Ginthum, CSO, Bosch Group, Saoud Al Darwish, Vice Chairman, Darwish Holding, and Ziad Asmar, Executive Director, Darwish Technology.
European home appliances manufacturer Bosch is all set to foray into Qatar again with Darwish Technology, the technological arm of Darwish Holding, as its new distributor. The official relaunch ceremony of the leading German brand was held at The St Regis Hotel, Doha.
Matthias Ginthum, chief sales and marketing officer, BSH Group, said: “Qatar is growing at a rate well above its Gulf peers. We have also seen a need in the Qatari market for premium home appliances that offer superior quality. In addition, there are a number of factorsm including a favourable business environment, a progressive, tolerant and multicultural society that bolsters our confidence in launching the Bosch brand in Qatar.”
“This partnership is important and promising for us as Qatar is a growing economy and Darwish is a strong player in the retail segment, offering superior home appliances and excellent after sales services. We can also count on the invaluable experiences that Darwish Technology has accumulated over the decades. Most importantly, Darwish Technology understands quality brands very well,” Ginthum added.
Bader Abdullah Al Darwish, chairman of Darwish Holding, said: “Bosch really stands out from many other brands in a number of ways. Besides offering premium quality, advanced technologies, ease of operation and outstanding German-designed and engineered products, it has also integrated the green technology inside concept into all its products, which shows its commitment to the efficient use of resources. This is of great interest to us as this region is more and more leaning towards energy efficient appliances as time passes.
“Also, both brands complement each other well in terms of product portfolio, legacy and market standing. And this is not all, for us Bosch is also a strategic brand in supporting our expansion and growth. In short, I cannot think of a better match or partner,” he confirmed.
The Peninsula
