DOHA: Qatar First Bank (QFB), has appointed Allen International, a UK-based strategic brand and retail consultancy, to create a concept for its first branch.
The branch will communicate the bank’s new positioning and create an icon for the QFB brand by enhancing its profile amongst its High Net Worth and corporate clients in Qatar and the Mena region.
The new branch will be located in Suhaim bin Hamad Street in Al Sadd area, and is expected to open in the third quarter this year.
It is part of QFB’s strategic plans to become an independent Shariah-compliant financial institution offering a full suite of products and services, especially to Ultra High Net Worth Individuals.
‘Unique Perspectives,’ the new branch concept will create a customer-centric environment which offers premium service, advice and support to QFB’s Ultra High Net Worth clients in a relaxed space that evokes trust, professionalism, discretion and exclusivity.
The proposed design will convey modernity built on traditional foundations. Design elements of the branch will combine architectural cues, grand spaces and craftsmanship with elements of contemporary designs that QFB’s elite clients will have experienced in high-end luxury venues.
The iconic QFB branch will be a blue-print for future QFB banking environments in all respects and promises to become a favorite destination for those who wish to conduct financial transactions in comfortable and opulent surroundings.
The Peninsula
