Doha: Al-Futtaim’s Doha Marketing Services Company WLL (Domasco), Qatar’s leading multi-brand company, has unveiled its new logo and visual brand identity. The new logo emphasises the company’s forward-thinking with an objective to achieving sustainable growth, driving innovation and focusing on customer engagement.
Domasco has a diversified portfolio representing some of the world’s most visible and award-winning brands such as Honda, Volvo, GAC, CMC, MasterGas, Carrier, Aftron, Raymond Weil, Titan, Police, Gant, Casio and many more. Al-Futtaim, UAE’s leading regional trading house with significant interests across the world including in Middle East, Africa, Asia, Australasia and Europe, is present in 31 countries, enhancing and enriching the lives of millions every day. By combining Domasco’s brand equity in Qatar with the Al-Futtaim “arrowhead’s” global recognition we look to continue to offer our customers the best of both.
Domasco’s decades-long association with Al-Futtaim has fostered forward-thinking business practices with integrity and a spirit of collaboration. The company has grown to become an integral part of Qatar’s daily life, with its top quality products and services, offering a better retail experience for customers. The idea behind having a unitary brand is that it will help create a coherent identity that communicates the company values and unifies the brand identity across all group companies.
In the new logo, the ‘D’ has been replaced by the Al-Futtaim arrowhead and reflects the modernised brand while maintaining its rich history. The new identity incorporates the blue colour of Al-Futtaim and features a modern, material design.
“Through Al-Futtaim’s inherent customer-centric approach and continued focus on business excellence, we add significant value to creating longstanding relationships based on loyalty and mutual trust,” said Colin Cordery, Regional Managing Director. “Our new logo better communicates what Domasco as part of Al-Futtaim, stands for today. It is part of the corporate rebranding effort that supports the purpose, values and culture for the future of Al-Futtaim.”
Faisal Sharif, Managing Director at Domasco, said: “We can better serve our customers by leveraging the combined resources and assets of a strong, unified business under one corporate identity as it clearly strengthens our association to Al-Futtaim’s core values.” He added: “Even as we are part of the global change towards innovation and value creation we have embarked upon, customer satisfaction and quality remain our top priorities. Doing business with Domasco and its brands will continue to be a great experience and we will always leverage our technological edge to serve them better.”
